Privacy Policy

Last updated: May 6, 2026

This Privacy Policy explains how UMA Bilişim Danışmanlık Hizmetleri Sanayi ve Ticaret Limited Şirketi (the “Company”, “we”, “us”), operating the emdrtech brand, processes personal data on the emdrtech.com website (the “Website”) and related services.

For our mobile application, please see the dedicated EmA App Privacy Policy.

Data Controller

UMA Bilişim Danışmanlık Hizmetleri Sanayi ve Ticaret Limited Şirketi
Esentepe Mah. Kasap Sok. No:15/12, Şişli, İstanbul, 34394, Türkiye
Email: contact@umabilisim.com

Information We Collect

We collect the following categories of information when you use the Website:

* Server logs: IP address, user-agent, referrer, requested URL, and timestamps. Logged automatically by our hosting provider for security and operational purposes.
* Cookies: small files placed on your device for functional, language, and advertising purposes (see Cookies section below).
* Contact information: if you reach out to us by email or fill in a contact form, we receive the information you provide (e.g., name, email, message).
* Conversion events: when you interact with parts of the Website, our Google Ads tag may register a conversion event tied to a non-personal advertising identifier.

How We Use Information

* Operate, maintain, and secure the Website.
* Respond to inquiries and provide customer support.
* Measure the effectiveness of our marketing through Google Ads conversion tracking.
* Comply with legal obligations.

Cookies and Similar Technologies

The Website uses the following cookie categories:

* Strictly necessary: WordPress session cookies for site functionality (cannot be disabled).
* Language preference: WPML cookies remember the language you selected (English or Turkish).
* Advertising and conversion tracking: Google Ads cookies (e.g., _gcl_au, IDE) set by the Google Tag Manager script for ad performance measurement and remarketing. Google Ads ID used: AW-1036036169.

You can manage or delete cookies through your browser settings. Disabling cookies may affect parts of the Website. To opt out of Google’s advertising cookies, visit Google Ads Settings or Your Online Choices (EU).

Third-Party Services

We use the following third parties that may receive limited information about your visit:

* Google LLC (Google Ads & Google Tag Manager) — advertising and conversion tracking. Data may be transferred to and processed in the United States. Google’s privacy practices: policies.google.com/privacy.
* Our hosting provider, which processes server logs as a data processor on our behalf.

We do not sell personal data and do not use Facebook Pixel, Hotjar, Mixpanel, or comparable analytics or session-recording tools on this Website at the time of writing.

International Data Transfers

Some of the third parties listed above (notably Google) are based outside Türkiye and the European Economic Area. Where data is transferred internationally, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses or applicable adequacy decisions, in line with KVKK Article 9 and GDPR Article 46.

Data Retention

* Server logs: typically retained for up to 90 days for security purposes.
* Contact correspondence: retained as long as needed to respond to your inquiry and comply with applicable legal obligations.
* Advertising cookies: subject to the retention periods set by the third-party service (typically up to 13 months for Google Ads).

Your Rights

Depending on your location, you have rights under Türkiye’s KVKK (Personal Data Protection Law No. 6698) and the EU GDPR (Regulation 2016/679), including:

* Access to your personal data.
* Rectification of inaccurate data.
* Erasure (“right to be forgotten”) where applicable.
* Restriction of processing and objection to processing.
* Data portability.
* Withdraw consent at any time, where processing is based on consent.
* Lodge a complaint with a supervisory authority (in Türkiye: Kişisel Verileri Koruma Kurumu – KVKK).

To exercise any of these rights, contact us at contact@umabilisim.com.

Legal Bases (GDPR)

Where GDPR applies, we rely on the following legal bases:

* Legitimate interests for operating and securing the Website (Art. 6(1)(f)).
* Consent for non-essential cookies and direct marketing (Art. 6(1)(a)).
* Contract / pre-contract for responding to inquiries about our products and services (Art. 6(1)(b)).
* Legal obligation for retention required by law (Art. 6(1)(c)).

Children’s Privacy

The Website is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

Security

We use commercially reasonable technical and organisational measures to protect personal data, including HTTPS encryption, restricted administrative access, and least-privilege principles. No system is perfectly secure; we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of the page indicates when changes took effect. Material changes will be highlighted on the Website.

Contact

For privacy questions, requests to exercise your rights, or any concerns about this Policy, please contact:
contact@umabilisim.com
UMA Bilişim Danışmanlık Hizmetleri Sanayi ve Ticaret Limited Şirketi
Esentepe Mah. Kasap Sok. No:15/12, Şişli, İstanbul, 34394, Türkiye